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The €4 Billion Nose: When Private Equity Discovered French Perfume Smells Like Money
How a Boston buyout firm, a French luxury conglomerate quietly exiting beauty, and a tripling valuation are rewriting who owns "French" scent. A French…
12 hrs ago
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Judy MacMahon—Fondatrice
6
1
16.28 - Bilingual Homework, Dutch Jerseys and a Tea Set at Dawn
FRANCE AS IT HAPPENS—a mother relearns competence in two languages, a Dutch royal colour traces back to Provence, and a photographer finds clarity at…
13 hrs ago
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Judy MacMahon—Fondatrice
5
1
16.27.a - Beyond the Cliché: Fashion, Faith and Foundations
FRANCE AS IT MEANS—This week in le Bulletin: fashion's great escape, a modernist masterpiece, Beaujolais and Bourgogne, and a place of unexpected beauty
Jul 11
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Judy MacMahon—Fondatrice
8
1
16.27 - French Worm-Holes Worth Falling Into
FRANCE AS IT HAPPENS—Four contributors, four corners of France: from couture to terroir to sacred architecture
Jul 10
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Judy MacMahon—Fondatrice
12
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The Rebel Who Became a Muse: How a Runaway from France’s Most Notorious Project Shaped Paris Fashion
She fled Les Minguettes with nothing at sixteen. Late in 2025, Farida Khelfa closed an auction of 200 pieces of fashion history—and gave half the…
Jul 10
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Judy MacMahon—Fondatrice
8
2
2
16.26.a — The Shelf That Talks Back
FRANCE AS IT MEANS—On the people France almost let disappear — and what sixteen years of dry gullies actually gets you
Jul 4
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Judy MacMahon—Fondatrice
4
2
2
16.26 - The France Most People Drive Straight Past
FRANCE AS IT HAPPENS—On fitting in, finding out, and the extraordinary things hiding in unremarkable places
Jul 3
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Judy MacMahon—Fondatrice
11
3
16.25.a - What France Keeps in the Cold
FRANCE AS IT MEANS—Inside the world's only perfume library, plus Sequana, Moulins, and a life rewritten in France... Are you ready?
Jun 27
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Judy MacMahon—Fondatrice
8
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French Perfume: Inside the Osmothèque and France’s War for Perfume’s Soul — #1/3
French perfume mini-series. This is a fascinating long read. Find a comfy chair and a glass of something to drink and relax. I assure you that you'll…
Jun 27
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Judy MacMahon—Fondatrice
13
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16.25 - The France That Doesn't Make the Brochure
FRANCE AS IT HAPPENS—Coco Chanel's Moulins, a goddess sleeping beneath the Seine, and a Seattle life exchanged for something truer
Jun 26
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Judy MacMahon—Fondatrice
21
4
16.24.a - The Secret Keepers
FRANCE AS IT MEANS — a Pantin atelier fifty years in the making, a Paris passage invisible to the rushing eye, and why the French never needed to try.
Jun 20
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Judy MacMahon—Fondatrice
15
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The Man Who Carried Man Ray Up the Stairs
In a business park northeast of Paris . Two people in their 80s spent 50 years weaving masterpieces by hand. Eight hundred tapestries. Man Ray carried…
Jun 20
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Judy MacMahon—Fondatrice
18
4
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