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WIN a double pass to the very French Beaujolais Nouveau Party: Melbourne – you’re invited!

Come celebrate this French tradition

Win one of three double passes to the Beaujolais Party worth $50 per person – it’s easy! Scroll down for details.

What: Beaujolais Nouveau Party
When: Friday 16 November, 7pm till late
Where: Alliance Française – Grey Street, St Kilda, Melbourne

$50 full price booking on the Alliance Française website or by phone: (03) 9525 3463
$35 AFM Members & Students

Tickets include 2 glasses of Beaujolais Nouveau wine, a delicious French buffet, DJ music and dancing!

Booking essential (no tickets sold at the door)
Book by November 13 at the latest, online or by telephone on (03) 9525 3463

The story of Beaujolais Nouveau

At one past midnight on the third Thursday of each November, from little villages and towns like Romanèche-Thorins, over a million cases of Beaujolais Nouveau begin their journey through a sleeping France to Paris for immediate shipment to all parts of the world. Banners proclaim the good news: “Le Beaujolais Nouveau est arrivé!” (“The New Beaujolais has arrived!”) One of the most frivolous and animated rituals in the wine world has begun.

Read the rest of this fascinating history on the Alliance Française website.

Competition: Win a double pass!

Ma Vie Française™ magazine and the Alliance Française are giving three lucky members the chance to win one of three double passes to the Beaujolais Party.

To win, all you have to do is:

  1. JOIN the Ma Vie Française™ community for free and
  2. In a COMMENT below this article, tell us:
    • What you think of when someone says Beaujolais Nouveau? Be creative! Paint us a picture in 25 words or less.

We will then select the best answer as our winner at 4pm AEST, Wednesday 14 November 2012.

Please be sure to leave your first and family name when you join – a ‘user name’ or ’email address’ can’t win!

Bonne chance!



Join the conversation

10 Comments




  1. Adèle Bouet
    10 years ago

    Beaujolais Nouveau makes me think about a good night out with my friends in a bar somewhere in Paris! I miss French food & wine!


  2. Hella Ibrahim
    10 years ago

    It makes me think of the Yoplait commercial they had on Aus tv a while back. I’m not even sure why.


  3. jeffb
    10 years ago

    Studying (?), a blanket, new friend, array of French pleasures, the smells, sounds of the City of Lights and that first kiss under the tower.


  4. sululu
    10 years ago

    It makes me wonder how they can improve on perfection. C’est parfait, bien sur.


  5. bobp
    10 years ago

    I cannot think about the great wine/times/images as I’m too busy trying to spell “Beaujolais”!!!


  6. lise
    10 years ago

    I think of a picturesque French village, people gathered for a feast of food and wine surrounded by mountains and vineyards spreading over the horizon. Lise Saugeres


  7. jcheo
    10 years ago

    I think of fresh creamy milk…..oh sorry that’s ‘Beaujol’ lait.
    Umm,I think of a beautiful woman: silky texture, medium to light body, weet, served slightly chilled.


  8. pierre checa
    10 years ago

    For me, “Beaujolais Nouveau” goes with “terroir”. To appreciate it at its most, I need a good baguette, saucisson, pâté, cheese… And friends of course!


  9. le chat noir
    10 years ago

    It reminds me of the wonderful way the French respect tradition. We celebrated this in France and now understand that its not all about wine


  10. Judy MacMahon
    10 years ago

    Congratulations to sululu, pierre checa and lise – you have all won a double pass to the Beaujolais Nouveau party!

    We hope you have a wonderful time.

    For those who missed out, it’s not too late to book tickets – details can be found on the Alliance Française website: http://www.afmelbourne.com.au/products/3193/

    Merci!